Obama + celebrities= inexpensive and inspiring viral videos.

Social media has reshaped the way presidential campaigns are reaching out to voters as well as how the campaigns are being funded. There's millions of blogs covering the candidates every move and some pretty interesting videos that the candidates are able to make dirt cheap and with the capacity to reach millions of voters. The use of these social medias, in my opinion, has helped Obama especially reach the younger voters in this country.
Many celebs have also helped Obama out by making videos endorsing his campaign and his beliefs. One that has been in particular very successful is the "Yes we can" music video filled with celebrities singing Obama's speech with Obama in the background. A second video was developed that included different celebrities such as Jessica Alba and Ryan Phillipe explaining that they want to see a better world for their children. This video has other celebrities chanting "Obama" throughout the video called "we are the ones".
These videos are brilliant because they reach the young voters as well as show that celebrities have a deep faith in Obama and his campaign. The underlining theme of these videos is unity, and the social awakening that the people are "the ones" that will make a change.
Whether you are voting for Clinton or Obama, you have to give the guy credit, he has brought something out in the youth of this country that no one else has been able to do (you remember ole Kerry right?). I think social media is becoming and should stay a very important tool in campaigns because it gives candidates a outlet that doesn't cost millions of dollars, which in turn means they might not have to promise so many things to get large donations. That candidates can focus on vital issues and get those issues out to the public in a cheap and quick way. I hope to see more use of social media in politics, because if there's one area that needs help on transparency, oh yeah that would be a great way to start!