More on the Jawbone incident

When reading through Anomaly's news portion of their website (the ad company that made the tasteless ad), they proudly boast about the work they did with Aliph and the jawbone online videos. There is no mention of the videos being controversial, racist, or anything of the sort. In fact here's a short quote "the creative centerpiece of the Jawbone work was a series of short web films from legendary music-director Samuel Bayers illustrating how the headset blocks out noise".
Another interesting fact Anomaly has in the news section is how they are innovative about being paid... Interesting when the CEO of Digital Axle, Bruce Carlisle explained that his company had "zero financial interest in its circulation per se". Anomaly explains how they refuse to be paid like a normal ad agency, because thats not what they are.
So could this have anything to do with a possible loophole between Digital Axle and Anomaly, where Bruce maybe right that they didn't have any financial interest in the film...YET??